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This site states the following, "Located in safe, attractive neighborhoods." We noticed that the web page stated " Choosing to rent an apartment from Tomah Property Management Tomah Lumber Apartments means choosing to rent from a company with an excellent reputation for great service and quality housing." It also stated " All of our apartments were custom designed and built by Tomah Lumber. Contact us for a showing. Fill out a rental application. Do you need extra room for your growing. We have plenty of spacious three." The header had Tomah rental property as the highest ranking keyword. It was followed by Tomah apartments, two bedroom apartments, and three bedroom apartments which isn't as ranked as highly as Tomah rental property. The next words the site uses is empty nester rentals. professional rental experience was also included and will not be understood by search engines.